What has to be considered is that reputation is not only a question of end-users and consumer, but involved a large number of third party : consumer association, government, scientists, urban planners. Change in the automotive industry will imply a reconfiguration of the structure of the markets, and more than being well evaluated for cars, the challenge will be to be considered as a transport solution provider as this video show it, or as Thomas Frey described it. The question is not new.
If today carbon concern is high, oil peak a quasi reality, urban concentration and traffic jam is also a big concern for this industry, especially in Asian town where an tremendous increase of car population is observed. This three factor will arouse a need for disruptive innovation, and those who will win has to be credible with the solution they propose.