26 avril 2011

Carrefour in the asian environment

Prospectus Djakarta
Asia is one of the most intersting market for carrefour even an over dispersion of activities bring the company to refocus on India, china and indonesian market in the year 2010, retiring from Thailand or Japan.

But what are the perspective in this region where millions of people belong to the middle-class. Do the hyper market format is adapted to local conditions and urbanisation? How to deal with local competitors? How to manage heterogeneity of consumer behavior? Where do focus attention and investment?

A nice study from MMUI

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